Memo.
●A strategy studio · est. London 2026
Memo.

Strategic positioning for companies entering a more visible stage.

Founded London, 2026
Engagement By application
Currently writing for A UK venture firm raising Fund III
●What you'll receive
Internal · The Memo Studio Memo Nº 01
To
The founder reading this
From
The studio
Re
What we do, and how it works
Date
Spring 2026

We help companies sound as intelligent as the thing they built.

Technology changes quickly. Good judgment doesn’t.

Every engagement starts with a conversation, not a brief. If this is the company you're building, let's talk.

— Memo House line · Vol. 01
●Where founders bring us in

Six moments worth a conversation.

i.

Make the technical legible.

For founders whose product is brilliant, and whose homepage isn't.

ii.

Reposition before a raise.

When the story investors need to hear is sharper than the one in the deck.

iii.

Launch a company from zero.

For a day-one brand that needs to sound like itself on day one.

iv.

Name a new category.

For a company inventing a thing that doesn't yet have a name.

v.

Sharpen the company's voice.

When you know what you do, but the team can't say it the same way twice.

vi.

Earn press, partners, and meetings.

When you need the right people in the room before you can win them.

●The work

Two ways to start.

No. 01 The Voice.

When you know what you do, but the company doesn't yet sound like it.

Positioning and voice. You leave with the single line everyone in the company can repeat, the narrative that defends it, and the system anyone writing for you can run from.

Shape of the fortnight
  1. Week oneDiscovery and positioning. Time with the founder, a read of the customer and the category, the line everything else points back to.
  2. Week twoCodify the voice. Principles, tone, messaging architecture for three audiences, an editorial framework with example posts.
  3. DeliveredA voice memo. One operating document for how the company sounds.
£18K Two weeks Fixed scope · ex VAT
No. 02 The Brand.

When the whole brand is launching, relaunching, or about to be looked at hard.

A full brand build. Strategy, voice, content, and communications, plus the creative direction of a new visual identity. You leave with a complete brand and the plan for putting it into the world.

Shape of the three weeks
  1. Week oneStrategy. Positioning, narrative, competitive map, audience architecture.
  2. Week twoVoice and direction. Tone of voice, messaging, content framework. Creative brief and art direction for the visual identity, executed by a design partner.
  3. Week threeLaunch. Communications playbook, partnership strategy, rollout plan.
  4. DeliveredThe brand memo. One operating document, including identity. Three revision rounds.
£36K Three weeks Fixed scope · ex VAT

Fixed scope. Fixed timeline. No retainer, no creep, and no mystery in either direction.

Have a conversation
●  On visual identity

The Memo directs the brand end to end. Visual identity is executed by a small group of long-standing design partners, briefed and art-directed by the studio, billed separately and transparently.

●  Beyond the menu

For ongoing communications, editorial systems, or retained partnership work, write directly.

●Studio

A brand studio for companies in the present tense.

Senior brand, partnerships, and communications work since 2009. Across Lyst, Louis Vuitton, Soho House, AppLovin, and VERSA.

We work the way we always have: with founders, on the phone, in the room. Technology changes quickly. Good judgment doesn’t.

●How we work
  1. 01.

    Start with a conversation.

    An hour or two with the founder. No brief required. We figure out what you actually need together.

  2. 02.

    Two weeks of deep work.

    Senior throughout. One client at a time. Clear thinking over noise.

  3. 03.

    A memo, and a relationship.

    You leave with the work, and with someone who knows your company well enough to help again.

One client at a time. To start, let's talk.